Consumer Psychology - A Life Span Developmental Approach
von: Brian M. Young
Palgrave Macmillan, 2018
ISBN: 9783319909110
Sprache: Englisch
361 Seiten, Download: 3409 KB
Format: PDF, auch als Online-Lesen
Preface | 6 | ||
Contents | 9 | ||
1 Definitions and Visions of Consumption | 11 | ||
Definition of Consumption | 11 | ||
A Vision of Consumption | 14 | ||
The Cycle of Consumption | 16 | ||
Instigation | 17 | ||
Preparation | 18 | ||
Consummation | 20 | ||
Exploration | 22 | ||
Ownership and Possession: Routines and Renewal | 24 | ||
Brand Loyalty Revisited | 26 | ||
Dissolution | 27 | ||
Toward a Theory of Recycling | 29 | ||
Summary so Far | 33 | ||
References | 37 | ||
2 Concepts and Themes | 41 | ||
Epistemological ‘Creep’ | 41 | ||
Describing Change | 43 | ||
Émile Durkheim and Sacred/Profane | 43 | ||
Claude Lévi-Strauss and Raw/Cooked | 44 | ||
Thesis, Antithesis, Synthesis | 44 | ||
Some Psychology Now… | 45 | ||
Conceptual Toolbox | 47 | ||
Concepts and Natural Categories | 49 | ||
Images of Childhood | 54 | ||
References | 62 | ||
3 How Consumers’ Minds Work: An Introduction to the Basics | 65 | ||
Contexts, Environments and Ecology | 65 | ||
Scripts | 67 | ||
Motivation | 69 | ||
Perception | 71 | ||
Memory | 74 | ||
Attention | 76 | ||
From Colour to Metaphor | 77 | ||
Synaesthetic Description | 80 | ||
Metaphor | 81 | ||
References | 85 | ||
4 How We Process Information: A Look at Embodied Cognition and Priming | 87 | ||
Embodied Cognition | 87 | ||
The Evidence for Embodied Cognition | 89 | ||
The Theories | 94 | ||
Metaphors of the Mind | 94 | ||
Borghi’s (2017) Review | 95 | ||
An Introduction to Priming | 96 | ||
Perceiving Without Awareness | 97 | ||
The Evidence for Priming | 100 | ||
Brand Priming | 103 | ||
What Would a Theory of Brand Priming Look Like? | 110 | ||
References | 116 | ||
5 One Mind or Two? An Introduction to Dual Process Theories | 123 | ||
Dual Process Theories | 123 | ||
The Hierarchy of Effects | 123 | ||
Elaboration Likelihood | 127 | ||
Thinking, Fast and Slow | 128 | ||
Evolutionary Origins of Two Systems | 129 | ||
Implicit and Explicit Memory | 133 | ||
Total Involvement | 135 | ||
Mindfulness | 138 | ||
Back to Consumer Psychology | 141 | ||
Attention Followed by Awareness | 143 | ||
Being in the Present | 144 | ||
The Role of External Events | 144 | ||
Cultivation and Character Development | 144 | ||
Ethical-Mindedness | 144 | ||
References | 148 | ||
6 Development Through the Lifespan: Is It a Viable Approach? | 151 | ||
Development Through the Lifespan | 151 | ||
What’s the Lifespan Like? | 152 | ||
Life Course Theory | 156 | ||
Generation Theory | 157 | ||
Boomers | 157 | ||
Generation X | 159 | ||
Millennials | 159 | ||
Postscript | 160 | ||
References | 163 | ||
7 Erikson’s Stages of Life: Can We Bridge the Gap? | 166 | ||
Erikson’s Stages of Life | 166 | ||
Basic Trust Versus Mistrust | 166 | ||
Autonomy Versus Shame and Doubt | 168 | ||
Initiative Versus Guilt | 169 | ||
Industry Versus Inferiority | 170 | ||
Identity Versus Role Confusion | 171 | ||
Intimacy Versus Isolation | 174 | ||
Generativity Versus Self-Absorption and Stagnation | 175 | ||
Ego Integrity Versus Despair | 177 | ||
Consumption in Stages 6 Through 8 | 179 | ||
Having a Child | 183 | ||
Bridging the Gap | 185 | ||
Time Orientation | 186 | ||
Stuff Happens | 193 | ||
Midlife Crisis | 193 | ||
Quarter Life Crisis | 194 | ||
Divorce | 195 | ||
Job Related Crises | 196 | ||
References | 203 | ||
8 Childhood and Younger Children: The Gaze from Developmental Psychology | 207 | ||
Younger Children | 207 | ||
Predispositions from the Past | 208 | ||
Doing Experiments with Babies | 208 | ||
Social Animals | 211 | ||
Learning and Changing in the Womb | 213 | ||
Infancy | 216 | ||
The Object Concept: How Does This Relate to Children’s Understanding of Brands? | 221 | ||
The Preschool Child | 223 | ||
That’s Mine! Can Preschoolers Understand Ownership? | 224 | ||
Number and Piaget’s Ideas About Conservation | 227 | ||
Children’s Understanding of Other People | 229 | ||
References | 234 | ||
9 The Older Child: Becoming a Serious Consumer | 237 | ||
Older Children | 237 | ||
Consumer Socialisation | 238 | ||
Financial Socialisation | 240 | ||
Money, Money, Money… | 241 | ||
Children and Brands | 243 | ||
Executive Functioning | 244 | ||
Children’s Understanding of Advertising | 248 | ||
Advertising, Marketing and Promotion | 248 | ||
The Literature on Advertising to Children | 251 | ||
The Locus of Meaning | 257 | ||
Digital Media | 260 | ||
Children in the Ecology of Advertising | 263 | ||
References | 269 | ||
10 Children, Ownership and Possessions: The Origins | 275 | ||
Ownership and Possession: The Origins | 275 | ||
Cultural Capital and a French Intellectual | 276 | ||
Children, Ownership and Possession | 278 | ||
Gift Giving | 281 | ||
Back to Ownership | 290 | ||
Transitional Objects | 291 | ||
Young Children | 293 | ||
Older Children | 295 | ||
Adolescence | 298 | ||
Self and Identity in Adolescence | 299 | ||
Summary | 302 | ||
References | 306 | ||
11 Ownership and Possessions: The Adult Perspective and into the Future | 311 | ||
Ownership—The Adult Perspective | 311 | ||
Dematerialisation | 314 | ||
Re-embodiment | 320 | ||
Distributed Memory | 321 | ||
The Social Internet | 321 | ||
Ownership and Growing Older | 325 | ||
References | 329 | ||
12 And Now the End Is Near… | 333 | ||
And Now the End Is Near… | 333 | ||
Terror Management Theory | 334 | ||
A Quick Primer on Materialism | 336 | ||
More on Terror Management | 338 | ||
…and a Funeral | 339 | ||
References | 345 | ||
Index | 348 |