Discourses of Ageing and Gender - The Impact of Public and Private Voices on the Identity of Ageing Women
von: Clare Anderson
Palgrave Macmillan, 2018
ISBN: 9783319967400
Sprache: Englisch
279 Seiten, Download: 2817 KB
Format: PDF, auch als Online-Lesen
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Discourses of Ageing and Gender - The Impact of Public and Private Voices on the Identity of Ageing Women
| Acknowledgements | 5 | ||
| Contents | 6 | ||
| List of Tables | 8 | ||
| 1 Introduction | 9 | ||
| Gender and Age in the Mirror | 9 | ||
| Theoretical Context of This Study | 14 | ||
| Overview of Analytical Approach | 17 | ||
| Content of This Book | 19 | ||
| References | 20 | ||
| 2 Cultural Context | 22 | ||
| The Cultural Mirror | 22 | ||
| Gender and Age(Ing): An Under-Explored Relationship | 23 | ||
| Whose Life Is It Anyway? Cultural Appropriation of Ageing and the Institutionalisation of the Lifecourse | 25 | ||
| Chronological Age as a Social Construct | 26 | ||
| The ‘New Middle Age’ and the ‘Unrelenting Body’ | 28 | ||
| Young and Old—‘The Greatest Opposites’: A Culture of Binaries | 30 | ||
| Discourses of Consumerism: ‘The Finest Consumer Object’ | 32 | ||
| The ‘Mass-Mediated’ Female Body: Femininity and Women’s Magazines | 33 | ||
| Gender and Age: ‘Troublesome Dichotomies’ | 36 | ||
| Language and Gender: ‘Women’s Language’ | 37 | ||
| Decoupling Gender and Sex | 39 | ||
| Femininity: A ‘Slippery Subject to Grapple With’ | 42 | ||
| Ageing Femininity | 46 | ||
| Ageing, Femininity and Sexuality | 48 | ||
| Ageing and Identity | 50 | ||
| ‘Identity Trouble’ | 51 | ||
| Identity as Embodied | 53 | ||
| The Ageing Body | 56 | ||
| Cultural Representations of the Ageing Body | 57 | ||
| The Biomedical Narrative of Decline | 59 | ||
| Summary | 62 | ||
| References | 63 | ||
| 3 Analytic Frameworks | 68 | ||
| General Linguistic and Theoretical Frameworks | 68 | ||
| Analysing Discourse | 69 | ||
| Identifying Evaluation | 70 | ||
| Applying Appraisal | 72 | ||
| Analysing Multimodal Texts | 74 | ||
| References | 77 | ||
| 4 Public Voices: Skincare Advertising and Discourses of “Beauty” | 79 | ||
| Overview of Data | 80 | ||
| Anti-Ageing Skincare | 81 | ||
| The Ambivalent Consumer | 81 | ||
| Market Overview | 86 | ||
| Brand Overview | 86 | ||
| Analysis of Skincare Advertisements | 87 | ||
| Ageing as Gendered: L’Oréal | 88 | ||
| Composition: Real/Ideal Versus Given/New | 88 | ||
| Celebrity Endorsement: ‘Alreadyness’ and Assumption | 91 | ||
| Social Actors: Intimacy and Distance | 92 | ||
| Modality: Reality as an Ideological Statement | 94 | ||
| Ageing Begins Early: Clarins | 96 | ||
| The Assumption of Familiarity | 96 | ||
| Social Actor as Idealised Representation | 98 | ||
| Modality: Different Degrees of Reality | 99 | ||
| The Voice of Authority: Discourses of Science— Estée Lauder and Lancôme | 100 | ||
| Product as Social Actor | 101 | ||
| ‘Quasi-Scientific Discourses’ | 102 | ||
| ‘Rescue and Repair’: Evaluation of the Visible Signs of Ageing | 104 | ||
| The ‘Voice of Science’ for a Male Audience | 106 | ||
| Emerging Counter-Discourses | 110 | ||
| ‘Real Women’: The Dove Brand | 111 | ||
| The Reciprocal Gaze: Boots No. 7 | 112 | ||
| References | 116 | ||
| 5 Public Voices: The Media Mirror | 119 | ||
| Analysis of Media Discourses of Ageing | 119 | ||
| Menopause, Manopause and the Menoboom: Representations of Mid-Life and the Ageing Body | 121 | ||
| “Appropriate” Femininity: The Challenge of Accommodating the Ageing Female Body | 132 | ||
| The Dilemma of Glamour and Display | 133 | ||
| Nicole Scherzinger: Youthful Glamour | 134 | ||
| Nigella Lawson: Modified Glamour | 137 | ||
| References | 141 | ||
| 6 Private Voices: Talking About Ageing | 143 | ||
| Overview of Interview Data | 145 | ||
| Approach to Interviews | 145 | ||
| Recruitment | 147 | ||
| Summary Participant Profiles | 148 | ||
| The Cultural Appropriation of Ageing | 150 | ||
| Pinnacle and Decline | 150 | ||
| Conflicting Models of Ageing: ‘The Unrelenting Body’ Versus the Decrepit Body | 156 | ||
| Ageing-as-Illness | 158 | ||
| Separation and Segregation | 162 | ||
| Ageing and the Body | 163 | ||
| ‘Bodily Betrayals’: The Visible Signs of Ageing | 163 | ||
| Ageing and the Fragmentation of the Self | 165 | ||
| ‘The Stranger in the Mirror’ | 165 | ||
| Inner, Outer and Multiple Selves | 167 | ||
| ‘Look’ and ‘Feel’ Age | 170 | ||
| Ageing and the Mid-Life | 173 | ||
| Identity and Uncertainty | 174 | ||
| Performing Age and Gender | 180 | ||
| ‘Ageing as Regret’ | 181 | ||
| ‘Ageing as Denial’ | 182 | ||
| ‘Ageing as War’ | 185 | ||
| ‘Ageing as Life-Long Resistance’ | 188 | ||
| Summary | 190 | ||
| References | 191 | ||
| 7 Private Voices: Ageing in the Mirror | 194 | ||
| “The Mirror Moment” | 195 | ||
| A ‘Fragile Bridge’ | 196 | ||
| The Mirror and the Subjective Gaze | 198 | ||
| ‘What Do I See?’ The Language of Surveillance | 199 | ||
| Distancing and Alignment Strategies: Pronoun Shifts | 199 | ||
| ‘These Bits’—Deconstruction and Depersonalisation | 201 | ||
| The Mirror as a Cultural Lens: The Power of ‘Should’ | 203 | ||
| The Gendered Mirror | 205 | ||
| Female Narcissism and the Gaze | 208 | ||
| The Surveyed and Surveying Woman | 211 | ||
| “Right” and “Wrong” Ageing | 214 | ||
| ‘Mutton Dressed as Lamb’ vs ‘Ageing Gracefully’ | 216 | ||
| Standards: External, Internal, Gendered and Double | 218 | ||
| Cosmetic Surgery: Conflict and Contradiction | 226 | ||
| Summary | 233 | ||
| References | 234 | ||
| 8 Transgressive Women: Celebration and Censure | 236 | ||
| Acceptable Transgressions: The Fabulous Fashionistas | 237 | ||
| The Hounding of Mary Beard | 243 | ||
| Summary | 251 | ||
| References | 252 | ||
| 9 Conclusions and Implications | 254 | ||
| References | 260 | ||
| Appendix A | 262 | ||
| Appendix B | 269 | ||
| Index | 271 |